a privately held group
of hospitality and lifestyle brands
built to last
Victory
Sky
Singapore. Indonesia. United Kingdom.
vskygroup
vskygroup
— A Privately Held Group —
01 / 12
Singapore · Indonesia · UK
MMXXVI
A hospitality and lifestyle group

Driven
by vision.
Built with intent.

A privately held hospitality and lifestyle group. Singapore. Indonesia. United Kingdom.

i. Vision

For the love of the craft.
Or not at all.

Founder, Director of Operations Joel SJ
ii. · Portfolio

Four concepts. In operation.

Each business operates independently. Each carries its own brand, its own kitchen, its own room. Connected by a single standard of intention, craft, and care.

32do facade, Kerobokan Bali
No.01 / IV
Specialty Coffee · Roastery

32do

A design-led specialty coffee experience and roastery. The working platform for Indonesia's specialty coffee community.

World of Coffee Jakarta 2025
Title Contributor Indonesia National Brewers Cup
Visit ↗
Younghee facade at dusk, Bali
No.02 / IV
Japanese–Korean Dining

Younghee

An identity-led concept rooted in the warmth of home cooking and the discipline of heritage technique. Ishiyaki and gyukatsu.

Cuisine Ishiyaki · Gyukatsu
Origin Family · Heritage
Visit ↗
SI JIN najeon mother-of-pearl menu, Korean lacquerwork
No.03 / IV
Korean Steakhouse · Modern Flair

SI JIN

A Korean steakhouse with modern flair. Premium dining built around Korean craft and the discipline of fire. Every element commissioned, considered, made for the house.

Recognition World's 50 Best Discovery
Distinction Only Indonesian steakhouse recognised
SJ 2.0 — Hahoe mask, from the brand film
No.04 / IV
Immersive Fine Dining

SJ 2.0

A nine-hour fine dining experience across multiple rooms. From three in the afternoon through to midnight. Forty-plus courses engaging the emotional, the spiritual, the physical, and the mental. The longest tasting menu in Indonesia, and possibly the longest in the world.

Duration Nine-hour journey
Format Forty-plus courses
iii. · Pipeline

Nine projects. In development.

Three opening horizons across London and Greater Jakarta. Two London flagships at Pennington Street Warehouse, London Dock. Three concepts in Greater Jakarta. Four further London concepts under embargo.

Three Horizons

Building toward London,
and beyond.

A development pipeline structured across three opening horizons. Two London flagships at Pennington Street Warehouse, London Dock. Three concepts in Greater Jakarta. Four further London concepts under embargo.

Horizon I 2027
Q4 · London
Pennington Street Warehouse, London Dock, Wapping.
32do London
Flagship · Specialty Coffee
In Process
SI JIN London
Flagship · Korean Steakhouse
In Process
Horizon II 2028
Q2 · Greater Jakarta
BSD City. Three concepts, one building.
Aram
BSD Venue · Wood-Fire
In Design
270
BSD Venue · Japanese–Italian
In Design
Maru
BSD Venue · Bar
In Design
Horizon III 2028
Q4 · London
Pennington Street Warehouse, London Dock, Wapping. Phase II.
Concept IX
Name under embargo
Embargo
Concept X
Name under embargo
Embargo
Concept XI
Name under embargo
Embargo
Concept XII
Name under embargo
Embargo
iv. · Founder

One name. One standard.

Victory Sky Holdings is founder-led. Directed by a single principal with the operating discipline and creative point of view required to build hospitality of lasting relevance.

Joel SJ in the kitchen pass

Joel SJ

Founder · Director of Operations
Designs, builds, and operates every concept himself.
Role
Chef. Operator. Concept developer.
Heritage
Korean. Raised in Singapore.
Institutions
Raffles. JW Marriott. The St. Regis. Akira Back. AB Steak Jakarta.
Method
End-to-end. A to Z.
Scope
Concept, design, kitchen, branding, operations.
Markets
Singapore. Dubai. Beverly Hills. San Francisco. Bali. Jakarta. London in development.

A hospitality entrepreneur, professional chef, and concept-project developer. Every concept under Victory Sky is planned, designed, and built by Joel from end to end.

Korean, raised in Singapore. Formal training in hotel administration and culinary arts. Eighteen years of international experience across luxury dining, restaurant development, and hospitality operations.

Pre-opening and operating roles with Raffles, JW Marriott, The St. Regis, Akira Back, and AB Steak Jakarta, with planning contributions to AB Steak projects connected to Beverly Hills and San Francisco. Operating background across Singapore, Dubai, Bali, and Jakarta.

Across the Victory Sky portfolio, Joel leads the entire process himself. Concept direction. Architecture and layout. Kitchen flow. Lighting and sound. Materials and finishes. HVAC, utilities, back-of-house infrastructure. Branding and identity. Menu development. Service design. On-site supervision through opening night.

The full architecture of a hospitality business, from blueprint to first cover. Designed, built, and operated by one principal with one standard.

Beyond the portfolio, Joel has hosted major coffee competitions in Indonesia and spearheaded World of Coffee Jakarta 2025 as the largest contributing partner. In 2025 he travelled to Milan to support the Indonesian Barista Champion with AKSI as Indonesia competed alongside fifty-three other countries.

He continues to develop concepts under Victory Sky Holdings with a long-term view, extending that same originality, operational discipline, and premium positioning toward London and beyond.

v. · At a Glance

The company,
in brief.

Entity
Victory Sky Pte. Ltd.
A privately held hospitality and lifestyle group, incorporated in Singapore.
Headquarters
Singapore
50 Raffles Place, #45-00 Singapore Land Tower, Singapore 048623.
Operating Portfolio
Four concepts
32do. Younghee. SI JIN. SJ 2.0. Each operated independently.
Pipeline
Nine projects
Three opening horizons across 2027 and 2028. Six London projects anchored at Pennington Street Warehouse, London Dock. Three concepts in Greater Jakarta.
Sector
Hospitality, Lifestyle
Specialty coffee, premium dining, immersive experience, and lifestyle concepts.
Outlook
Long-term growth
Disciplined development of additional concepts and continued international expansion.
vi. · The Last Word

A meal ends.
The memory of it doesn't.

To build moments people did not expect to feel.
To make those moments stay.

vii. · Contact

For serious
conversations.

Entity
Victory Sky
Pte. Ltd.
Address
50 Raffles Place
#45-00 Singapore Land Tower
Singapore 048623
Investor Relations