A privately held hospitality group
Singapore · Bali
Built from the first sketch to the last service.
vskygroup conceives, builds and runs coffee houses and restaurants. Five houses so far, each made by hand and held to one rule: if it cannot be done properly, it is not done at all.
i. Vision
For the love of the craft.
Or not at all.
ii. Portfolio
Five houses. One standard.
Each house runs independently, with its own brand, its own kitchen and its own room. What connects them is a single standard of intention, craft and care.
32도
A design-led specialty coffee experience and roastery. The working platform for Indonesia's specialty coffee community.
YOUNGHEE
Named after Joel's grandmother, Younghee sits at the heart of the house, between 32do and SJ 2.0. A gyukatsu restaurant rooted in the warmth of home cooking and the discipline of heritage technique.
A Korean steakhouse with modern flair. Premium dining built around Korean craft and the discipline of fire. Every element commissioned, considered, made for the house.
SJ2.0
A nine-hour fine dining experience across multiple rooms. From three in the afternoon through to midnight. Forty-plus courses engaging the emotional, the spiritual, the physical, and the mental. The longest tasting menu in Indonesia, and possibly the longest in the world.
DEWA CAFE
An independent café inside a basketball academy, feeding the next generation of champions. Bao, braises and Taiwanese comfort, cooked our way, beside a bar of house made energy drinks, smoothies, slushies and specialty coffee.
iii. Direction
What comes next stays quiet until it opens.
New work is in development across Southeast Asia and selected international markets. It is built the same way as everything before it.
Established houses, new cities
Taking concepts that already work into new markets, without losing what made them work.
Several concepts, one building
Venues planned as a single piece of architecture, with shared infrastructure and separate identities.
Original concepts
New brands, developed in private and named in public only when the doors open.
Locations, timing and partners are shared privately.Start a conversation ↓
iv. Founder
Full heart. One standard.
vskygroup was founded on a simple belief: build the people first, and the places will follow.
Joel SJ
Founder, vskygroup
Chef and builder. Joel lays the foundation and builds the people. The people are the ones who bring each place to life.
- Heritage
- Korean. Raised in Singapore.
- Institutions
- Raffles. JW Marriott. The St. Regis. CUT by Wolfgang Puck. Akira Back. AB Steak.
- Scope
- Concept, design, kitchen, branding, operations.
Joel believes a restaurant is measured less by what lands on the plate than by how people feel when they leave. That conviction was shaped over eighteen years: trained in hotel administration and culinary arts, then tested in kitchens, on openings and on the floors of some of the most demanding dining rooms in the world.
His path runs through Raffles, JW Marriott, The St. Regis and CUT by Wolfgang Puck, the Michelin starred steakhouse at Marina Bay Sands, and on to Akira Back and AB Steak, including planning work on AB Steak projects connected to Beverly Hills and San Francisco.
At vskygroup he builds houses, not chains. Each concept has its own name, its own kitchen and its own soul. Joel lays the foundation, from the architecture and the kitchen flow to the light, the sound and the menu, then places it in the hands of the people who make it live, every service, with their whole heart.
He believes in building people before building places. A team that is cared for will care for every guest who walks in. It is why vskygroup trains the people who will lead the rooms that come next.
The same spirit reaches into the coffee community. Through 32do, Joel was the largest partner behind World of Coffee Jakarta 2025, supplied the coffee for Indonesia's team at World of Coffee Milan, and brought 32do to World of Coffee Panama. Since 2023 he has stood behind the Indonesia Brewers Cup, giving the people who make the coffee a stage of their own.
What drives him is simple. Everything is done with a full heart, or not at all. A place should be built with such care that people feel it before they can explain it, and carry it with them long after the meal ends. Hospitality, in the end, is something you give, and he intends to keep giving it, across Asia and beyond.
v. The People
One vision. Many hands.
The foundation is laid together. The standard is carried, every service, by the chefs, baristas and hosts who bring each concept to life. They are the reason a room becomes a place, and they are the ones who lead it. We train the people who will lead the rooms that come next.
Careers
We look for people who care more than they have to.
Cooks, baristas, sommeliers, hosts, designers and builders. People who notice the details no guest will ever point out, and fix them anyway. If you take the craft that seriously, we would like to hear from you.
Write to joel@victoryskyholdings.com →Tell us what you make, and why it matters to you.
vi. At a Glance
The company, in brief.
- Entity
- Victory Sky
- A privately held hospitality group, incorporated in Singapore.
- Headquarters
- Singapore
- 50 Raffles Place, #45‑00 Singapore Land Tower, Singapore 048623.
- Portfolio
- Five concepts
- 32do. Younghee. SI JIN. SJ 2.0. Dewa Cafe. Each with its own identity.
- In development
- New concepts
- Southeast Asia and selected international markets. Details shared privately.
- Sector
- Hospitality
- Specialty coffee, premium dining, immersive experiences and lifestyle.
- Outlook
- A long view
- Disciplined development of new concepts and continued international growth.
vii. The Last Word
A meal ends.
The memory of it doesn't.
To build moments people did not expect to feel. To make those moments stay.
viii. Contact
For serious conversations.
- Entity
- Victory Sky
- Address
- 50 Raffles Place
#45‑00 Singapore Land Tower
Singapore 048623 - Partnerships, investors and careers
- joel@victoryskyholdings.com Partnerships Investor relations Careers